Global marketing and advertising

Global marketing and advertising understanding cultural paradoxes

The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and exec...

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Autor principal: Mooij, Marieke K. de
Format: Llibre
Idioma:Undetermined
Publicat: Los Angeles SAGE 2010
Matèries:
Advertising > Cross-cultural studies; Consumer behavior > Cross-cultural studies; Target marketing > Cross-cultural studies; Tiếp thị mục tiêu; Hành vi tiêu dùng; Quảng cáo
Accés en línia:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21278
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Internet

http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21278

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