Global marketing and advertising understanding cultural paradoxes

The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and exec...

Descrición completa

Gardado en:

Detalles Bibliográficos
Autor Principal:	Mooij, Marieke K. de
Formato:	Libro
Idioma:	Undetermined
Publicado:	Los Angeles SAGE 2010
Những chủ đề:	Advertising > Cross-cultural studies; Consumer behavior > Cross-cultural studies; Target marketing > Cross-cultural studies; Tiếp thị mục tiêu; Hành vi tiêu dùng; Quảng cáo
Acceso en liña:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21278
Các nhãn:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Sexa o primeiro en deixar un comentario!

Global marketing and advertising understanding cultural paradoxes

Títulos similares