Global marketing and advertising understanding cultural paradoxes

The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and exec...

詳細記述

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書誌詳細
第一著者: Mooij, Marieke K. de
フォーマット: 図書
言語:Undetermined
出版事項: Los Angeles SAGE 2010
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オンライン・アクセス:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21278
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