Global marketing and advertising understanding cultural paradoxes
The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and exec...
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Los Angeles
SAGE
2010
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| 主題: | |
| オンライン･アクセス: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21278 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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