Global marketing and advertising

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Global marketing and advertising understanding cultural paradoxes

The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and exec...

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Bibliografiske detaljer
Hovedforfatter:	Mooij, Marieke K. de
Format:	Bog
Sprog:	Undetermined
Udgivet:	Los Angeles SAGE 2010
Fag:	Advertising > Cross-cultural studies; Consumer behavior > Cross-cultural studies; Target marketing > Cross-cultural studies; Tiếp thị mục tiêu; Hành vi tiêu dùng; Quảng cáo
Online adgang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21278
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Lignende værker

Comparing learning outcomes
af: Moskowitz, Jay H.
Udgivet: (2004)

Shadows in the sun :
af: Davis, Wade
Udgivet: (1998)

Riding the waves of culture :
af: Trompenaars, Fons
Udgivet: (1998)

Global Dexterity /
af: Molinsky, Andy
Udgivet: (2013)

Learning through collaborative research:
Udgivet: (2004)

Global sociology : introducing five contemporary societies /
af: Schneider, Linda.
Udgivet: (2008)

Hiện đại hóa và hậu hiện đại hóa
af: Inglehart, Ronald
Udgivet: (2008)

The nature of school bullying : a cross-national perspective /
Udgivet: (1999)

Punishment: A comparative historical perspective
af: Hong, Lu, et al.
Udgivet: (2013)

The Japanese model of schooling :
af: Tsuneyoshi, Ryoko
Udgivet: (2001)

Schooling around the world
af: Mazurek, Kas.
Udgivet: (2006)

Managing academic staff in changing university systems : international trends and comparisons /
Udgivet: (1999)

Development and management of virtual schools :
af: Cavanaugh, Catherine
Udgivet: (2004)

Do Teachers Wish to Be Agents of Change?: Will Principals Support Them?
af: Menlo, Allen, et al.
Udgivet: (2016)

Human and Mediated Communication around the World
af: Mooij, Marieke de
Udgivet: (2020)

The Role of Origin of Fame in Influencer Branding
af: Sinnig, Julia
Udgivet: (2020)

Readings and cases in international human resource management /
Udgivet: (2000)

Sociology : a global perspective /
af: Ferrante-Wallace, Joan, 1955-
Udgivet: (2015)

Proceedings of the Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016)
af: Noor, Mohd Yusri Mohamad, et al.
Udgivet: (2019)

Gay and lesbian youth
af: Herdt, Gilbert
Udgivet: (1989)

Sport and physical activity in the modern world /
af: Polidoro, J. Richard.
Udgivet: (2000)

A cross-cultural comparison of the consideration and use of politeness strategies in making spoken invitations between English and Vietnamese speakers
af: Nguyễn, Ngọc Huệ
Udgivet: (2019)

Entangled Histories
af: Ben-Canaan, Dan, et al.
Udgivet: (2020)

The Dynamics of Transculturality: Concepts and Institutions in Motion
af: Flüchter, Antje, et al.
Udgivet: (2015)

Fifty key thinkers on development
af: Simon, David
Udgivet: (2006)

Global sociology introducing five contemporary societies
af: Schneider, Linda.
Udgivet: (2008)

Romantic Love in Cultural Contexts. 1st ed. 2017
af: Karandashev, Victor
Udgivet: (2020)

International dimensions of organizational behavior /
af: Adler, Nancy J.
Udgivet: (1997)

Teaching and learning of physics in cultural contexts : proceedings of the International Conference on Physics Education in Cultural Contexts : Cheongwon, South Korea, 13-17 August 2001 /
Udgivet: (2004)

Betrayal of trust
af: Laurie Garrett
Udgivet: (2001)

Age in the welfare state: The origins of social spending on pensioners, workers, and children
af: Lynch, Julia
Udgivet: (2013)

Perspectives on Violence and Othering in India. 1st ed. 2016
af: Tripathi, R.C., et al.
Udgivet: (2020)

Ethnographic Worldviews
af: Rinehart, Robert E., et al.
Udgivet: (2020)

Phá vỡ giới hạn để kiến tạo trật tự =
af: Dru, Jean-Marie
Udgivet: (2009)

Globalization and Cultural Self-Awareness
af: Fei, Xiaotong
Udgivet: (2015)

Asian Indigenous Psychologies in the Global Context
af: Yeh, Kuang-Hui
Udgivet: (2019)

Talent Management in Global Organizations
af: Latukha, Marina
Udgivet: (2020)

China Cultural and Creative Industries Reports 2013
af: Xiang, Hardy Yong, et al.
Udgivet: (2020)

Academic women /
af: Brooks, Ann.
Udgivet: (1997)

Motherhood by choice :
af: Huston, Perdita
Udgivet: (1992)