Marketing đương đại

Tài liệu tham khảo trang cuối; Khái quát các khái niệm, quan niệm, các nội dung căn bản và mở rộng về marketing hiện đại; phân tích và đánh giá các tình huống bên trong và bên ngoài marketing; thiết kế các chiến lược, chương trình marketing mix;...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Ngô, Bình
Awduron Eraill:	Nguyễn, Khánh Trung
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Tp. Hồ Chí Minh Đại học Quốc gia Tp. Hồ Chí Minh 2009
Pynciau:	Marketing; Marketing hiện đại; Quản lý tiếp thị
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21917
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21917

Marketing đương đại

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