Marketing đương đại

Tài liệu tham khảo trang cuối; Khái quát các khái niệm, quan niệm, các nội dung căn bản và mở rộng về marketing hiện đại; phân tích và đánh giá các tình huống bên trong và bên ngoài marketing; thiết kế các chiến lược, chương trình marketing mix;...

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Bibliographic Details
Main Author:	Ngô, Bình
Other Authors:	Nguyễn, Khánh Trung
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Đại học Quốc gia Tp. Hồ Chí Minh 2009
Subjects:	Marketing; Marketing hiện đại; Quản lý tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21917
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Summary:	Tài liệu tham khảo trang cuối; Khái quát các khái niệm, quan niệm, các nội dung căn bản và mở rộng về marketing hiện đại; phân tích và đánh giá các tình huống bên trong và bên ngoài marketing; thiết kế các chiến lược, chương trình marketing mix; tổ chức thực hiện và quản lý kế hoạch marketing; các tình huống điển hình nhằm cung cấp thêm thông tin các trường hợp điển hình tại Việt Nam;
Physical Description:	272 tr.

Marketing đương đại

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