Hành vi người tiêu dùng

Gồm 5 phần. Ph.1: Tổng quan về hành vi người tiêu dùng; Ph.2: Ảnh hưởng của các nhân tố tâm lý cốt lõi; Ph.3: Tiến trình ra quyết định; Ph.4: Ảnh hưởng của các nhân tố bên ngoài và cá nhân; Ph.5: Kết quả hành vi người tiêu dùng...

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Bibliographic Details
Main Author:	Nguyễn, Xuân Lãn
Other Authors:	Phạm, Thị Lan Hương
Format:	Book
Language:	Undetermined
Published:	H. Tài chính 2013
Subjects:	Người tiêu dùng > hành vi
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22416
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Gồm 5 phần. Ph.1: Tổng quan về hành vi người tiêu dùng; Ph.2: Ảnh hưởng của các nhân tố tâm lý cốt lõi; Ph.3: Tiến trình ra quyết định; Ph.4: Ảnh hưởng của các nhân tố bên ngoài và cá nhân; Ph.5: Kết quả hành vi người tiêu dùng
Physical Description:	366tr.

Hành vi người tiêu dùng

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