22 nguyên tắc cơ bản của marketing thương hiệu Lần đầu tiên giới thiệu mô hình marketing 7P

Trình bày các nguyên tắc: Thương hiệu là một chuỗi; Sản phẩm là một tập hợp các lợi ích, bao gồm lợi ích lý tính và lợi ích cảm tính; Đỉnh cao của sản phẩm là thương hiệu; Sứ mệnh của thương hiệu là vì con người; Nguyên tắc tư duy...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Võ, Văn Quang
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	H. Thế giới 2017
Pynciau:	Marketing thương hiệu > Nguyên tắc; Kinh doanh > Quảng bá thương hiệu
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32956
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Rhyngrwyd

http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32956

22 nguyên tắc cơ bản của marketing thương hiệu Lần đầu tiên giới thiệu mô hình marketing 7P

Rhyngrwyd

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