22 nguyên tắc cơ bản của marketing thương hiệu Lần đầu tiên giới thiệu mô hình marketing 7P

Trình bày các nguyên tắc: Thương hiệu là một chuỗi; Sản phẩm là một tập hợp các lợi ích, bao gồm lợi ích lý tính và lợi ích cảm tính; Đỉnh cao của sản phẩm là thương hiệu; Sứ mệnh của thương hiệu là vì con người; Nguyên tắc tư duy...

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ग्रंथसूची विवरण
मुख्य लेखक:	Võ, Văn Quang
स्वरूप:	पुस्तक
भाषा:	Undetermined
प्रकाशित:	H. Thế giới 2017
विषय:	Marketing thương hiệu > Nguyên tắc; Kinh doanh > Quảng bá thương hiệu
ऑनलाइन पहुंच:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32956
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

विवरण
सारांश:	Trình bày các nguyên tắc: Thương hiệu là một chuỗi; Sản phẩm là một tập hợp các lợi ích, bao gồm lợi ích lý tính và lợi ích cảm tính; Đỉnh cao của sản phẩm là thương hiệu; Sứ mệnh của thương hiệu là vì con người; Nguyên tắc tư duy song hành - cởi mở trong tư duy và kiên định trong hành động; Đích đến của thương hiệu là trái tim và tâm trí khách hàng; Brand marketing là chiến lược cốt lõi và cũng là chức năng quản trị trung tâm; Mở rộng P4 - Promotion là quảng bá thương hiệu; Mở rộng P3 - place phân phối là một quá trình hai chiều; Định vị thương hiệu - phân biệt định vị chiến lược và định vị hình ảnh thương hiệu.....
भौतिक वर्णन:	254tr.

22 nguyên tắc cơ bản của marketing thương hiệu Lần đầu tiên giới thiệu mô hình marketing 7P

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