22 nguyên tắc cơ bản của marketing thương hiệu Lần đầu tiên giới thiệu mô hình marketing 7P

Trình bày các nguyên tắc: Thương hiệu là một chuỗi; Sản phẩm là một tập hợp các lợi ích, bao gồm lợi ích lý tính và lợi ích cảm tính; Đỉnh cao của sản phẩm là thương hiệu; Sứ mệnh của thương hiệu là vì con người; Nguyên tắc tư duy...

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Detaylı Bibliyografya
Yazar:	Võ, Văn Quang
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	H. Thế giới 2017
Konular:	Marketing thương hiệu > Nguyên tắc; Kinh doanh > Quảng bá thương hiệu
Online Erişim:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32956
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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22 nguyên tắc cơ bản của marketing thương hiệu Lần đầu tiên giới thiệu mô hình marketing 7P

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