Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á...

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Detaylı Bibliyografya
Yazar:	Hermawan, Kartajaya
Diğer Yazarlar:	Philip, Kotler
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Tp. Hồ Chí Minh Nxb. Trẻ 2018
Konular:	Tiếp thị > Công nghệ số > Châu Á
Online Erişim:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Internet

http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132

Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

Internet

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