Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á...

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Bibliographische Detailangaben
1. Verfasser:	Hermawan, Kartajaya
Weitere Verfasser:	Philip, Kotler
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Tp. Hồ Chí Minh Nxb. Trẻ 2018
Schlagworte:	Tiếp thị > Công nghệ số > Châu Á
Online Zugang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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245		0	\|a Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số
245		0	\|b Marketing for competitiveness : Asia to the world in the age of digital consumers
245		0	\|c Hermawan Kartajaya, Philip Kotler, Hooi Den Huan; Lê Thùy Giang, Nguyễn Đức Quang (dịch)
260			\|a Tp. Hồ Chí Minh
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520			\|a Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á
650			\|a Tiếp thị \|x Công nghệ số \|z Châu Á
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980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

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