Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á...

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書目詳細資料
主要作者:	Hermawan, Kartajaya
其他作者:	Philip, Kotler
格式:	圖書
語言:	Undetermined
出版:	Tp. Hồ Chí Minh Nxb. Trẻ 2018
主題:	Tiếp thị > Công nghệ số > Châu Á
在線閱讀:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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245		0	\|a Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số
245		0	\|b Marketing for competitiveness : Asia to the world in the age of digital consumers
245		0	\|c Hermawan Kartajaya, Philip Kotler, Hooi Den Huan; Lê Thùy Giang, Nguyễn Đức Quang (dịch)
260			\|a Tp. Hồ Chí Minh
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260			\|c 2018
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520			\|a Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á
650			\|a Tiếp thị \|x Công nghệ số \|z Châu Á
700			\|a Philip, Kotler
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

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