Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á...

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Detalles Bibliográficos
Autor principal:	Hermawan, Kartajaya
Otros Autores:	Philip, Kotler
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Tp. Hồ Chí Minh Nxb. Trẻ 2018
Materias:	Tiếp thị > Công nghệ số > Châu Á
Acceso en línea:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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100			\|a Hermawan, Kartajaya
245		0	\|a Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số
245		0	\|b Marketing for competitiveness : Asia to the world in the age of digital consumers
245		0	\|c Hermawan Kartajaya, Philip Kotler, Hooi Den Huan; Lê Thùy Giang, Nguyễn Đức Quang (dịch)
260			\|a Tp. Hồ Chí Minh
260			\|b Nxb. Trẻ
260			\|c 2018
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520			\|a Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á
650			\|a Tiếp thị \|x Công nghệ số \|z Châu Á
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980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

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