Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số

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Marketing để cạnh tranh : Từ châu Á vươn ra thế giới trong kỷ nguyên tiêu dùng số Marketing for competitiveness : Asia to the world in the age of digital consumers

Bàn về sự vận hành của môi trường kinh doanh năng động ở châu Á. Thảo luận về sự biến đổi của những yếu tố cốt lõi của marketing, đặc biệt là dưới sự tác động của cuộc cách mạng công nghệ số đang diễn ra tại châu Á...

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书目详细资料
主要作者:	Hermawan, Kartajaya
其他作者:	Philip, Kotler
格式:	图书
语言:	Undetermined
出版:	Tp. Hồ Chí Minh Nxb. Trẻ 2018
主题:	Tiếp thị > Công nghệ số > Châu Á
在线阅读:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36132
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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