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Customer-Oriented Marketing Strategy Theory and Practice

Ebook from IG Library ; This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations....

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Dalgic, Tevfik
Diğer Yazarlar: Yeniceri, Tulay
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Business Expert Press 2013
Konular:
Online Erişim:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38446
Etiketler: Etiketle
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