Customer-Oriented Marketing Strategy Theory and Practice

Ebook from IG Library ; This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations....

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Bibliografski detalji
Glavni autor: Dalgic, Tevfik
Daljnji autori: Yeniceri, Tulay
Format: Knjiga
Jezik:Undetermined
Izdano: Business Expert Press 2013
Teme:
Online pristup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38446
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