Customer-Oriented Marketing Strategy Theory and Practice
Ebook from IG Library ; This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations....
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Business Expert Press
2013
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| Accés en línia: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38446 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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