Crisis Management in the Age of Social Media

Ebook from IG Library ; Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Capozzi, Louis
Weitere Verfasser: Rucci, Susan R
Format: Buch
Sprache:Undetermined
Veröffentlicht: Business Expert Press 2013
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Online Zugang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38489
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