Crisis Management in the Age of Social Media

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Crisis Management in the Age of Social Media

Ebook from IG Library ; Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately a...

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Détails bibliographiques
Auteur principal:	Capozzi, Louis
Autres auteurs:	Rucci, Susan R
Format:	Livre
Langue:	Undetermined
Publié:	Business Expert Press 2013
Sujets:	Quan hệ công chúng; Quản trị truyền thông; Public Relations
Accès en ligne:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38489
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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