Truyền thông hiệu quả trong khủng hoảng: Biến khủng hoảng thành cơ hội Effective crisis communication: Moving from crisis to opportunity Phiên bản 3

Trình bày khái niệm cơ bản truyền thông trong khủng hoảng; lý thuyết và thực hành truyền thông trong khủng hoảng; cung cấp một số ví dụ cụ thể về ứng dụng bài giảng truyền thông hiệu quả trong khủng hoảng; xử lý và ứng dụng hiệu quả bất o...

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Bibliographic Details
Main Author:	Ulmer, Robert R
Other Authors:	Sellnow, Timothy L
Format:	Book
Language:	Undetermined
Published:	H. Bách khoa Hà Nội 2019
Subjects:	Khủng hoảng > Truyền thông > Quản lí
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=41514
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Trình bày khái niệm cơ bản truyền thông trong khủng hoảng; lý thuyết và thực hành truyền thông trong khủng hoảng; cung cấp một số ví dụ cụ thể về ứng dụng bài giảng truyền thông hiệu quả trong khủng hoảng; xử lý và ứng dụng hiệu quả bất ổn trong khủng hoảng; phân tích tầm quan trọng của lãnh đạo hiệu quả trong khủng hoảng và những chỉ dẫn cho việc đón nhận nhiều thách thức mà cuộc khủng hoảng đem lại và biến những thách thức ấy thành cơ hội
Physical Description:	XVI, 224tr.

Truyền thông hiệu quả trong khủng hoảng: Biến khủng hoảng thành cơ hội Effective crisis communication: Moving from crisis to opportunity Phiên bản 3

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