Truyền thông hiệu quả trong khủng hoảng: Biến khủng hoảng thành cơ hội Effective crisis communication: Moving from crisis to opportunity Phiên bản 3

Trình bày khái niệm cơ bản truyền thông trong khủng hoảng; lý thuyết và thực hành truyền thông trong khủng hoảng; cung cấp một số ví dụ cụ thể về ứng dụng bài giảng truyền thông hiệu quả trong khủng hoảng; xử lý và ứng dụng hiệu quả bất o...

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书目详细资料
主要作者:	Ulmer, Robert R
其他作者:	Sellnow, Timothy L
格式:	图书
语言:	Undetermined
出版:	H. Bách khoa Hà Nội 2019
主题:	Khủng hoảng > Truyền thông > Quản lí
在线阅读:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=41514
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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082			\|a 133.309597
090			\|b U510
100			\|a Ulmer, Robert R
245		0	\|a Truyền thông hiệu quả trong khủng hoảng: Biến khủng hoảng thành cơ hội
245		0	\|b Effective crisis communication: Moving from crisis to opportunity
245		0	\|c Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger ; Bùi Thị Năm Châu dịch
245		0	\|n Phiên bản 3
260			\|a H.
260			\|b Bách khoa Hà Nội
260			\|c 2019
300			\|a XVI, 224tr.
520			\|a Trình bày khái niệm cơ bản truyền thông trong khủng hoảng; lý thuyết và thực hành truyền thông trong khủng hoảng; cung cấp một số ví dụ cụ thể về ứng dụng bài giảng truyền thông hiệu quả trong khủng hoảng; xử lý và ứng dụng hiệu quả bất ổn trong khủng hoảng; phân tích tầm quan trọng của lãnh đạo hiệu quả trong khủng hoảng và những chỉ dẫn cho việc đón nhận nhiều thách thức mà cuộc khủng hoảng đem lại và biến những thách thức ấy thành cơ hội
650			\|a Khủng hoảng \|x Truyền thông \|x Quản lí
700			\|a Sellnow, Timothy L
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=41514
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Truyền thông hiệu quả trong khủng hoảng: Biến khủng hoảng thành cơ hội Effective crisis communication: Moving from crisis to opportunity Phiên bản 3

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