Beyond Advertising /

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a busine...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Yoram ( jerry) Wind
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: Canada : Wiley, 2016
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Disgrifiad
Crynodeb:The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
Disgrifiad Corfforoll:261tr. ; 24cm
ISBN:9781119074229