Beyond Advertising /
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a busine...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
Canada :
Wiley,
2016
|
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01146nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT101021 | ||
| 003 | TVCĐKTCT | ||
| 005 | 20181029142942.7 | ||
| 008 | 181029syyyy vn | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 | ||
| 020 | # | # | |a 9781119074229 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 659.1 |b B200Y-y |
| 100 | 1 | # | |a Yoram ( jerry) Wind |
| 245 | 1 | 0 | |a Beyond Advertising / |c Yoram Jerry Wind, CatharinneFindiesen Hays |
| 246 | # | # | |b Creating Value through all customer Touchpoints |
| 260 | # | # | |a Canada : |b Wiley, |c 2016 |
| 300 | |a 261tr. ; |c 24cm | ||
| 520 | # | # | |a The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. |