Beyond Advertising /

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a busine...

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Bibliographic Details
Main Author: Yoram ( jerry) Wind
Format: Book
Language:Vietnamese
Published: Canada : Wiley, 2016
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng