Competing on analytics : the new science of winning /
Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...
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| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston, Massachusetts :
Harvard Business Review Press,
2017
|
| Phiên bản: | Updated, with a new introduction. |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| 024 | |a RG_1 #1 eb0 i1 | ||
| 010 | |a 2017013509 | ||
| 020 | |a 9781633693722 |q (hardcover : alk. paper) | ||
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| 041 | |a eng | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD38.7 |b .D38 2017 |
| 082 | 0 | 0 | |a 658.4013 |b C429P |
| 100 | 1 | |a Davenport, Thomas H., |d 1954- |e author. | |
| 245 | 1 | 0 | |a Competing on analytics : |b the new science of winning / |c by Thomas H. Davenport and Jeanne G. Harris. |
| 250 | |a Updated, with a new introduction. | ||
| 260 | 1 | |a Boston, Massachusetts : |b Harvard Business Review Press, |c 2017 | |
| 263 | |a 1709 | ||
| 300 | |a pages cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 505 | 0 | |a Part I. The nature of analytical competition: The nature of analytical competition -- What makes an analytical competitor? -- Analytics and business performance -- Competing on analytics with internal processes -- Competing on analytics with external processes -- Part II. Building an analytical capability: A roadmap to enhanced analytical capabilities -- Managing analytical people -- The architectures of analytics and big data -- The future of analytical competition. | |
| 520 | |a Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor.-- |c Provided by publisher | ||
| 541 | |a Tặng | ||
| 650 | 0 | |a Business intelligence. | |
| 650 | 0 | |a Competition. | |
| 650 | 0 | |a Data mining. | |
| 700 | 1 | |a Harris, Jeanne G., |e author. | |
| 841 | # | # | |b Kho Sách |j 100052584 |