Competing on analytics : the new science of winning /

Competing on analytics : the new science of winning /

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Davenport, Thomas H., 1954- (Awdur), Harris, Jeanne G. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston, Massachusetts : Harvard Business Review Press, 2017
Rhifyn:Updated, with a new introduction.
Pynciau:
Business intelligence.
Competition.
Data mining.
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Tabl Cynhwysion:
  • Part I. The nature of analytical competition: The nature of analytical competition
  • What makes an analytical competitor?
  • Analytics and business performance
  • Competing on analytics with internal processes
  • Competing on analytics with external processes
  • Part II. Building an analytical capability: A roadmap to enhanced analytical capabilities
  • Managing analytical people
  • The architectures of analytics and big data
  • The future of analytical competition.

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