Competing on analytics : the new science of winning /
Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...
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| Główni autorzy: | , |
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| Format: | Książka |
| Język: | English |
| Wydane: |
Boston, Massachusetts :
Harvard Business Review Press,
2017
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| Wydanie: | Updated, with a new introduction. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Spis treści:
- Part I. The nature of analytical competition: The nature of analytical competition
- What makes an analytical competitor?
- Analytics and business performance
- Competing on analytics with internal processes
- Competing on analytics with external processes
- Part II. Building an analytical capability: A roadmap to enhanced analytical capabilities
- Managing analytical people
- The architectures of analytics and big data
- The future of analytical competition.