Competing on analytics : the new science of winning /

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Davenport, Thomas H., 1954- (VerfasserIn), Harris, Jeanne G. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston, Massachusetts : Harvard Business Review Press, 2017
Ausgabe:Updated, with a new introduction.
Schlagworte:
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