Quản trị marketing trong thị trường toàn cầu (Marketing management in the global marketplace) /

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Quản trị marketing trong thị trường toàn cầu (Marketing management in the global marketplace) /

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Bibliographic Details
Main Author:	Dương Hữu Hạnh
Format:	Book
Language:	Vietnamese
Published:	TP. Hồ Chí Minh : Lao động-Xã hội , 2007
Edition:	In lần thứ 1
Subjects:	Kinh tế > quản lý Quản trị marketing Thị trường toàn cầu
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Nội dung cuốn sách gồm: Chương 1: Vai trò tích cực của marketing trong nền kinh tế toàn cầu Chương 2: Tạo thỏa mãn cho khách hàng bằn phẩm chất, dịch vụ và giá trị Chương 3: Lập kế hoạch marketing của công ty Chương 4: Các hệ thống thông tin marketing và nghiên cữu marketing Chương 5: Phân tích thị trường của người tiêu thụ và hành vi của người mua sắm Chương 6: Phân tách các ngành hoạt động và các đối thủ cạnh tranh Chương 7: Tạo đặc điểm khác biệt - Định vị - Tái định vị và xây dựng hình ảnh doanh nghiệp Chương 8: Thiết lập thương hiệu Chương 9: Thiết kế chiến lược Marketing cạnh tranh Chương 10: Thiết lập các chiến lược và các chương trình định giá Chương 11: Thiết kế chiến lược phối hơpk truyền thông và cổ động Chương 12: Thiết kế các chương trình quảng cáo - khuyễn mãi - giao tế có hiệu quả Chương 13: Thiết kế các chiến lược chi thi trường toàn cầu
Physical Description:	597tr. ; 24 cm