Quản trị marketing trong thị trường toàn cầu (Marketing management in the global marketplace) /

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书目详细资料
主要作者:	Dương Hữu Hạnh
格式:	图书
语言:	Vietnamese
出版:	TP. Hồ Chí Minh : Lao động-Xã hội , 2007
版:	In lần thứ 1
主题:	Kinh tế > quản lý Quản trị marketing Thị trường toàn cầu
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng


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300	#	#	\|a 597tr. ; \|c 24 cm
520	#	#	\|a Nội dung cuốn sách gồm:
520	#	#	\|a Chương 1: Vai trò tích cực của marketing trong nền kinh tế toàn cầu
520	#	#	\|a Chương 2: Tạo thỏa mãn cho khách hàng bằn phẩm chất, dịch vụ và giá trị
520	#	#	\|a Chương 3: Lập kế hoạch marketing của công ty
520	#	#	\|a Chương 4: Các hệ thống thông tin marketing và nghiên cữu marketing
520	#	#	\|a Chương 5: Phân tích thị trường của người tiêu thụ và hành vi của người mua sắm
520	#	#	\|a Chương 6: Phân tách các ngành hoạt động và các đối thủ cạnh tranh
520	#	#	\|a Chương 7: Tạo đặc điểm khác biệt - Định vị - Tái định vị và xây dựng hình ảnh doanh nghiệp
520	#	#	\|a Chương 8: Thiết lập thương hiệu
520	#	#	\|a Chương 9: Thiết kế chiến lược Marketing cạnh tranh
520	#	#	\|a Chương 10: Thiết lập các chiến lược và các chương trình định giá
520	#	#	\|a Chương 11: Thiết kế chiến lược phối hơpk truyền thông và cổ động
520	#	#	\|a Chương 12: Thiết kế các chương trình quảng cáo - khuyễn mãi - giao tế có hiệu quả
520	#	#	\|a Chương 13: Thiết kế các chiến lược chi thi trường toàn cầu
650	#	4	\|a Kinh tế -- quản lý
650	#	4	\|a Quản trị marketing
650	#	4	\|a Thị trường toàn cầu

Quản trị marketing trong thị trường toàn cầu (Marketing management in the global marketplace) /

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