Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Mc Carthy E.Jerome
अन्य लेखक: Perreault William D
स्वरूप: पुस्तक
भाषा:Vietnamese
प्रकाशित: American : McGraw Hill/Irwin , 2006
संस्करण:Tái bản lần thứ 10
विषय:
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