Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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書誌詳細
第一著者:	Mc Carthy E.Jerome
その他の著者:	Perreault William D
フォーマット:	図書
言語:	Vietnamese
出版事項:	American : McGraw Hill/Irwin , 2006
版:	Tái bản lần thứ 10
主題:	Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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