Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /

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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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Bibliografiske detaljer
Hovedforfatter:	Mc Carthy E.Jerome
Andre forfattere:	Perreault William D
Format:	Bog
Sprog:	Vietnamese
Udgivet:	American : McGraw Hill/Irwin , 2006
Udgivelse:	Tái bản lần thứ 10
Fag:	Marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Lignende værker

Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) /
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Operations Management: Contemporary Concepts and Cases (McGraw-Hill/Irwin Series Operations and Decision Sciences) /
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Manufacturing Planning and Control for Supply Chain Management (The Mcgraw-Hill/Irwin Series Operations and Decision Sciences) /
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Essentials of marketing : a global-managerial approach /
af: Perreault, William D.
Udgivet: (2006)

Essentials of marketing : a global-managerial approach /
af: Perreault, William D.
Udgivet: (2006)

Essentials of Marketing: a Marketing Strategy Planning Approach /
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Essentials of marketing : a marketing strategy planning approach
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Basic marketing :
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Software Engineering: A Practitioner's Approach (Mcgraw-Hill Series in Computer Science) /
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A managerial introduction to marketing
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Essentials of marketing :
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Udgivet: (2005)

Basic marketing : a global-managerial approach /
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Global marketing :
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Udgivet: (2006)

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