Crafting and Execting Strategy: The quest for competitive advantage concept and cases /
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Vietnamese |
| Publicado em: |
New York :
McGraw -Hill ,
2007
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| Edição: | Tái bản lần thứ 15 |
| Assuntos: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Resumo: | Contents: Part 1: What is strategy and why is it important? Part 2: The managerial process of crafting and excecuting strategy Part 3: Evaluating a company's external environment Part 4: Evaluating a company's reaources and compatitive posotion Part 5: The five generic competitive strategies : which one to employ? Part 6: Supplementing the chosen competitive strategy other important strategy choices Part 7: Competing in foreign markets Part 8: tailoring strategy to fit specific industry and company situations Part 9: Siversification: strategies for managing a group of businesses Part 10: Strategy, ethics, and social responcibility Part 11: Building and organization capable of good strategy execution Part 12: Managing internal operations: actions that promote good strategy excution Part 13: corporate culture and leadership: keys to good strategy execution .................... |
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| Descrição Física: | 558tr. ; 27.5 cm |
| ISBN: | 0072969431 |