Learning Aid/Essentials Marketing /
Contents
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Vietnamese |
| Έκδοση: |
New York :
Mc Graw Hill ,
2008
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| Θέματα: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Περίληψη: | Contents 1. Marketing's value to consumers, firms, and society 2. Marketing strategy planning 3. Focusing marketing strategy with segmentation and positioning 4. Evaluating opportunities in the changing marketing environment 5. Final consumers and their buying behavior 6. Business and organizational customers and their buying behavior 7. Improving decisions with marketing information 8. Elements of product planning for goods and services 9. Product management and new-product development 10. Place and development of channel systems 11. Distribution customer service and logistics 12. Retailers, wholesalers, and their strategy 13. Promotion-Introduction to integrated marketing communications 14. Personal selling and customer service 15. Advertising and sales promotion 16. Pricing objectives and policies 17. Price setting in the business world 18. Ethical marketing in a consumer-oriented world |
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| Φυσική περιγραφή: | 224tr. ; 27cm |
| ISBN: | 978-0-07-32828-4 |