Learning Aid/Essentials Marketing /

Contents

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: P. Cannon Joseph
Tác giả khác: McCarthy E. Jerome, D.Perreault,Jr. William
Định dạng: Sách
Ngôn ngữ:Vietnamese
Được phát hành: New York : Mc Graw Hill , 2008
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Miêu tả
Tóm tắt:Contents
1. Marketing's value to consumers, firms, and society
2. Marketing strategy planning
3. Focusing marketing strategy with segmentation and positioning
4. Evaluating opportunities in the changing marketing environment
5. Final consumers and their buying behavior
6. Business and organizational customers and their buying behavior
7. Improving decisions with marketing information
8. Elements of product planning for goods and services
9. Product management and new-product development
10. Place and development of channel systems
11. Distribution customer service and logistics
12. Retailers, wholesalers, and their strategy
13. Promotion-Introduction to integrated marketing communications
14. Personal selling and customer service
15. Advertising and sales promotion
16. Pricing objectives and policies
17. Price setting in the business world
18. Ethical marketing in a consumer-oriented world
Mô tả vật lý:224tr. ; 27cm
số ISBN:978-0-07-32828-4