Learning Aid/Essentials Marketing /
Contents
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| অন্যান্য লেখক: | , |
| বিন্যাস: | গ্রন্থ |
| ভাষা: | Vietnamese |
| প্রকাশিত: |
New York :
Mc Graw Hill ,
2008
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| বিষয়গুলি: | |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| সংক্ষিপ্ত: | Contents 1. Marketing's value to consumers, firms, and society 2. Marketing strategy planning 3. Focusing marketing strategy with segmentation and positioning 4. Evaluating opportunities in the changing marketing environment 5. Final consumers and their buying behavior 6. Business and organizational customers and their buying behavior 7. Improving decisions with marketing information 8. Elements of product planning for goods and services 9. Product management and new-product development 10. Place and development of channel systems 11. Distribution customer service and logistics 12. Retailers, wholesalers, and their strategy 13. Promotion-Introduction to integrated marketing communications 14. Personal selling and customer service 15. Advertising and sales promotion 16. Pricing objectives and policies 17. Price setting in the business world 18. Ethical marketing in a consumer-oriented world |
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| দৈহিক বর্ননা: | 224tr. ; 27cm |
| আইসবিএন: | 978-0-07-32828-4 |