Learning Aid/Essentials Marketing /
Contents
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
New York :
Mc Graw Hill ,
2008
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01950nam a2200457 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT13791 | ||
| 003 | Thư viện trường Cao đẳng Kỹ thuật Cao Thắng | ||
| 005 | 20120426000000 | ||
| 008 | 120426 | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 978-0-07-32828-4 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 330 / |b L200A-w |
| 100 | 1 | # | |a P. Cannon Joseph |
| 245 | 0 | 0 | |a Learning Aid/Essentials Marketing / |c P. Cannon Joseph, McCarthy E. Jerome, D.PerreaultJr. William |
| 260 | # | # | |a New York : |b Mc Graw Hill , |c 2008 |
| 300 | # | # | |a 224tr. ; |c 27cm |
| 520 | # | # | |a Contents |
| 520 | # | # | |a 1. Marketing's value to consumers, firms, and society |
| 520 | # | # | |a 2. Marketing strategy planning |
| 520 | # | # | |a 3. Focusing marketing strategy with segmentation and positioning |
| 520 | # | # | |a 4. Evaluating opportunities in the changing marketing environment |
| 520 | # | # | |a 5. Final consumers and their buying behavior |
| 520 | # | # | |a 6. Business and organizational customers and their buying behavior |
| 520 | # | # | |a 7. Improving decisions with marketing information |
| 520 | # | # | |a 8. Elements of product planning for goods and services |
| 520 | # | # | |a 9. Product management and new-product development |
| 520 | # | # | |a 10. Place and development of channel systems |
| 520 | # | # | |a 11. Distribution customer service and logistics |
| 520 | # | # | |a 12. Retailers, wholesalers, and their strategy |
| 520 | # | # | |a 13. Promotion-Introduction to integrated marketing communications |
| 520 | # | # | |a 14. Personal selling and customer service |
| 520 | # | # | |a 15. Advertising and sales promotion |
| 520 | # | # | |a 16. Pricing objectives and policies |
| 520 | # | # | |a 17. Price setting in the business world |
| 520 | # | # | |a 18. Ethical marketing in a consumer-oriented world |
| 650 | # | 4 | |a Learning Aid |
| 650 | # | 4 | |a Essentials Marketing |
| 700 | 0 | # | |a McCarthy E. Jerome |
| 700 | 0 | # | |a D.Perreault,Jr. William |