Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy /

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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy /

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with th...

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Bibliografske podrobnosti
Glavni avtor:	Douglas Kimberly
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	NewYork : Wiley , 2009
Teme:	New products Consumers preferences Consumers - Research
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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