Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy /

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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy /

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with th...

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書目詳細資料
主要作者:	Douglas Kimberly
格式:	圖書
語言:	Vietnamese
出版:	NewYork : Wiley , 2009
主題:	New products Consumers preferences Consumers - Research
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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