Essentials of Marketing: a Marketing Strategy Planning Approach /

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Essentials of Marketing: a Marketing Strategy Planning Approach /

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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書誌詳細
第一著者:	D.Perreault William
その他の著者:	McCarthy E.Jerome, P. Cannon Joseph
フォーマット:	図書
言語:	Vietnamese
出版事項:	American : McGraw -Hill , 2010
主題:	Marketing
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Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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