Introduction to Mass Communication: Media Literacy and Culture /
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| Main Author: | |
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
Mc Graw Hill ,
2008
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| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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