Introduction to Mass Communication: Media Literacy and Culture /

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Auteur principal: J.Baran Stanley
Format: Livre
Langue:Vietnamese
Publié: American : Mc Graw Hill , 2008
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng