Giáo trình Marketing căn bản /

Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. C...

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书目详细资料
格式:	图书
语言:	Vietnamese
出版:	TP. HCM : Trường CĐKT Cao Thắng, 2012
版:	Lần thứ 1
主题:	Marketing > Giáo trình
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

实物特征
总结:	Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. Chương 5: Chiến lược đánh giá. Chương 6: Chiến lược phân phối. Chương 7: Chiến lược xúc tiến.
实物描述:	77 tr. ; 27cm

Giáo trình Marketing căn bản /

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