Giáo trình Marketing căn bản /

Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. C...

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Bibliografische gegevens
Formaat:	Boek
Taal:	Vietnamese
Gepubliceerd in:	TP. HCM : Trường CĐKT Cao Thắng, 2012
Editie:	Lần thứ 1
Onderwerpen:	Marketing > Giáo trình
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Omschrijving
Samenvatting:	Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. Chương 5: Chiến lược đánh giá. Chương 6: Chiến lược phân phối. Chương 7: Chiến lược xúc tiến.
Fysieke beschrijving:	77 tr. ; 27cm

Giáo trình Marketing căn bản /

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