Giáo trình Marketing căn bản /

Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. C...

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Detaylı Bibliyografya
Materyal Türü:	Kitap
Dil:	Vietnamese
Baskı/Yayın Bilgisi:	TP. HCM : Trường CĐKT Cao Thắng, 2012
Edisyon:	Lần thứ 1
Konular:	Marketing > Giáo trình
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng


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024			\|a RG_1 #1 eb0 i1
020	#	#	\|c 17.000 đ
041	0	#	\|a vie
082	#	#	\|a 658.8 \|b GI-108T
100	1	#	\|e Bộ môn Kinh tế
245	1	0	\|a Giáo trình Marketing căn bản / \|c Bộ môn Kinh tế
246	#	#	\|b Lưu hành nội bộ
250	#	#	\|a Lần thứ 1
260	#	#	\|a TP. HCM : \|b Trường CĐKT Cao Thắng, \|c 2012
300			\|a 77 tr. ; \|c 27cm
520	#	#	\|a Nội dung cuốn sách gồm các chương sau: Chương 1: Khái quát về marketing. Chương 2: Hệ thống thông tin và nghiên cứu marketing. Chương 3: Phân khúc thị trường - Lựa chọn thị trường mục tiêu - Định vị sản phẩm. Chương 4: Chiến lược sản phẩm. Chương 5: Chiến lược đánh giá. Chương 6: Chiến lược phân phối. Chương 7: Chiến lược xúc tiến.
541	#	#	\|a Mua
650	#	4	\|a Marketing--Giáo trình
841	#	#	\|b Kho Sách \|j 100044514, 100044527, 100044545, 100044581, 100044587

Giáo trình Marketing căn bản /

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