Emotion Marketing: The Hallmark Way of Winning Customers for Life /
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the...
Đã lưu trong:
| 主要作者: | Robinnette Scott |
|---|---|
| 其他作者: | Brand Claire, Lenz Vicki |
| 格式: | 圖書 |
| 語言: | Vietnamese |
| 出版: |
American :
McGraw -Hill ,
2000
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| 主題: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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