Emotion Marketing: The Hallmark Way of Winning Customers for Life /

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Robinnette Scott
Övriga upphovsmän: Brand Claire, Lenz Vicki
Materialtyp: Bok
Språk:Vietnamese
Publicerad: American : McGraw -Hill , 2000
Ämnen:
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng