Emotion Marketing: The Hallmark Way of Winning Customers for Life /

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the...

Description complète

Enregistré dans:
Détails bibliographiques
Auteur principal: Robinnette Scott
Autres auteurs: Brand Claire, Lenz Vicki
Format: Livre
Langue:Vietnamese
Publié: American : McGraw -Hill , 2000
Sujets:
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng