Emotion Marketing: The Hallmark Way of Winning Customers for Life /
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the...
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| Язык: | Vietnamese |
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American :
McGraw -Hill ,
2000
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