Emotion Marketing: The Hallmark Way of Winning Customers for Life /

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the...

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Главный автор: Robinnette Scott
Другие авторы: Brand Claire, Lenz Vicki
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Язык:Vietnamese
Опубликовано: American : McGraw -Hill , 2000
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng