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01927cam a2200349 i 4500 |
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TVCDKTCT83837 |
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20160517144409.6 |
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130329t20132013njua 001 0 eng |
| 980 |
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|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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|a RG_1 #1 eb0
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|a 2013008506
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|a 1118566122 (cloth)
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|a 9781118566121 (cloth)
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|a DLC
|b eng
|c DLC
|e rda
|d DLC
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|a pcc
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| 050 |
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|a HF5415.32
|b .H637 2013
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|a 658.8/342
|b L101D
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| 100 |
1 |
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|a Holtzclaw, Eric V.,
|d 1973-
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| 245 |
1 |
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|a Laddering :
|b unlocking the potential of consumer behavior /
|c Eric V. Holtzclaw.
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1 |
|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc.,
|c [2013]
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|c ©201
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| 300 |
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|a xvi, 208 pages :
|b illustrations ;
|c 24 c
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| 336 |
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|a text
|2 rdaconten
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| 337 |
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|a unmediated
|2 rdamedi
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| 338 |
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|a volume
|2 rdacarrie
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| 500 |
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|a Includes index
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|a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword
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| 650 |
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|a Consumer behavior
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| 776 |
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|i Online version :
|a Holtzclaw, Eric V., 1973-
|t Laddering
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
|z 9781118652978
|w (DLC) 201301339
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 925 |
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|a acquire
|b 2 shelf copies
|x policy default
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| 955 |
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|b xj07 2013-03-29
|i xj07 2013-03-29 (telework) to Dewey
|w rd05 2013-04-01
|a xn09 2013-08-27 1 copy rec'd., to CIP ver.
|a rl00 2013-08-30 to SMA
|f rl09 2013-09-16 ; to CALM
|t rl04 2014-01-16 copy 2 added
|a rl04 2014-01-16 to discard
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