Laddering : unlocking the potential of consumer behavior /
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Soggetti: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Sommario:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study
- Confirming and fine-tuning your ladders: The social media family case study
- latticing: finding the overlap in ladders: travel personas case study
- Lensing
- Practical application of laddering : Bissell word-of-mouth marketing case study
- The way foreword