Laddering : unlocking the potential of consumer behavior /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
Inhaltsangabe:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study
- Confirming and fine-tuning your ladders: The social media family case study
- latticing: finding the overlap in ladders: travel personas case study
- Lensing
- Practical application of laddering : Bissell word-of-mouth marketing case study
- The way foreword