Laddering : unlocking the potential of consumer behavior /
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | English |
| Wydane: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
Spis treści:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study
- Confirming and fine-tuning your ladders: The social media family case study
- latticing: finding the overlap in ladders: travel personas case study
- Lensing
- Practical application of laddering : Bissell word-of-mouth marketing case study
- The way foreword