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01675cam a2200373 i 4500 |
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TVCDKTCT83888 |
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20160519095604.0 |
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130208t20132013njua b 001 0 eng |
| 980 |
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|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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|a RG_1 #1 eb0 i1
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|a 2013001304
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|a 111848018X (cloth)
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|a 9781118480182 (cloth)
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|a DLC
|b eng
|c DLC
|e rda
|d DLC
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| 042 |
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|a pcc
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| 050 |
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|a HF5414
|b .S378 2013
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|a 658.8/72
|b C431E
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| 100 |
1 |
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|a Savar, Avi,
|d 1973-
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| 245 |
1 |
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|a Content to commerce :
|b engaging consumers across paid, owned and earned channels /
|c Avi Savar.
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| 264 |
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1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2013]
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| 264 |
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|c ©201
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| 300 |
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|a xlvi, 242 pages :
|b illustrations ;
|c 24 c
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| 336 |
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|a text
|2 rdaconten
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| 337 |
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|a unmediated
|2 rdamedi
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| 338 |
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|a volume
|2 rdacarrie
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue
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| 650 |
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|a Internet marketing
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| 650 |
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|a Social marketing
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| 776 |
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|i Online version :
|a Savar, Avi, 1973-
|t Content to commerce
|d Hoboken : Wiley, 2013
|z 9781118526460
|w (DLC) 201300565
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| 841 |
# |
# |
|b Kho Sách
|j 100046781
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 925 |
0 |
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|a acquire
|b 2 shelf copies
|x policy default
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| 955 |
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|b xj13 2013-02-08
|i xj13 2013-02-08 (telework)
|w rd05 2013-02-08
|a xn05 2013-06-19 1 copy rec'd., to CIP ver.
|a rl00 2013-07-12 to SMA
|f rl09 2013-07-16 ; to CALM
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