Content to commerce : engaging consumers across paid, owned and earned channels /
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| 1. autor: | |
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| Format: | Książka |
| Język: | English |
| Wydane: |
Hoboken, New Jersey :
Wiley,
[2013]
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Spis treści:
- Section I : Brand as network
- Section II : The value of the network
- Section III : Audience first
- Section IV : Content is currency
- Section V : Looking ahead
- Section VI : Epilogue