Content to commerce : engaging consumers across paid, owned and earned channels /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2013]
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Table of Contents:
- Section I : Brand as network
- Section II : The value of the network
- Section III : Audience first
- Section IV : Content is currency
- Section V : Looking ahead
- Section VI : Epilogue