Content to commerce : engaging consumers across paid, owned and earned channels /

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Bibliografiska uppgifter
Huvudupphovsman:	Savar, Avi, 1973-
Materialtyp:	Bok
Språk:	English
Publicerad:	Hoboken, New Jersey : Wiley, [2013]
Ämnen:	Internet marketing Social marketing
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Innehållsförteckning:

Section I : Brand as network
Section II : The value of the network
Section III : Audience first
Section IV : Content is currency
Section V : Looking ahead
Section VI : Epilogue

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Content to commerce : engaging consumers across paid, owned and earned channels /

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