Content to commerce : engaging consumers across paid, owned and earned channels /

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Podrobná bibliografie
Hlavní autor:	Savar, Avi, 1973-
Médium:	Kniha
Jazyk:	English
Vydáno:	Hoboken, New Jersey : Wiley, [2013]
Témata:	Internet marketing Social marketing
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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Section I : Brand as network
Section II : The value of the network
Section III : Audience first
Section IV : Content is currency
Section V : Looking ahead
Section VI : Epilogue

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Content to commerce : engaging consumers across paid, owned and earned channels /

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