Content to commerce : engaging consumers across paid, owned and earned channels /
Đã lưu trong:
| Príomhúdar: | |
|---|---|
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Hoboken, New Jersey :
Wiley,
[2013]
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
Clár Ábhair:
- Section I : Brand as network
- Section II : The value of the network
- Section III : Audience first
- Section IV : Content is currency
- Section V : Looking ahead
- Section VI : Epilogue