Laddering : unlocking the potential of consumer behavior /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Item Description: | Includes index |
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| Physical Description: | xvi, 208 pages : illustrations ; 24 c |
| ISBN: | 1118566122 (cloth) 9781118566121 (cloth) |