Laddering : unlocking the potential of consumer behavior /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Table of Contents:
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study
- Confirming and fine-tuning your ladders: The social media family case study
- latticing: finding the overlap in ladders: travel personas case study
- Lensing
- Practical application of laddering : Bissell word-of-mouth marketing case study
- The way foreword