Tourism and Hospitality Marketing
Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality
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| 语言: | Undetermined English |
| 出版: |
Oxford,New York
Oxford University Press
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| 总结: | Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality |
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| 实物描述: | xiii, 438 p. ill. 23 cm |
| 参考书目: | Included glossary and index |
| ISBN: | 0195507657 9780195507652 |