Tourism and Hospitality Marketing

Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality

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Opis bibliograficzny
1. autor: Dickman, Sharron
Kolejni autorzy: Sharron Dickman
Język:Undetermined
English
Wydane: Oxford,New York Oxford University Press 1999
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Opis
Streszczenie:Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality
Opis fizyczny:xiii, 438 p.
ill.
23 cm
Bibliografia:Included glossary and index
ISBN:0195507657
9780195507652