Tourism and Hospitality Marketing
Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality
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| Język: | Undetermined English |
| Wydane: |
Oxford,New York
Oxford University Press
1999
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Streszczenie: | Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality |
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| Opis fizyczny: | xiii, 438 p. ill. 23 cm |
| Bibliografia: | Included glossary and index |
| ISBN: | 0195507657 9780195507652 |