Tourism and Hospitality Marketing

Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality

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书目详细资料
主要作者: Dickman, Sharron
其他作者: Sharron Dickman
语言:Undetermined
English
出版: Oxford,New York Oxford University Press 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
实物特征
总结:Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality
实物描述:xiii, 438 p.
ill.
23 cm
参考书目:Included glossary and index
ISBN:0195507657
9780195507652