Tourism and Hospitality Marketing
Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | Undetermined English |
| Published: |
Oxford,New York
Oxford University Press
1999
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Summary: | Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality |
|---|---|
| Physical Description: | xiii, 438 p. ill. 23 cm |
| Bibliography: | Included glossary and index |
| ISBN: | 0195507657 9780195507652 |