Buyer behaviour a multi-cultural approach

What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the t...

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Opis bibliograficzny
1. autor:	Du Plessis, P. J.
Kolejni autorzy:	P.J. du Plessis & G.G. Rousseau
Język:	Undetermined English
Wydane:	Oxford,New York Oxford University Press
Hasła przedmiotowe:	Consumer behavior; Consumers; Customer relations
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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Buyer behaviour a multi-cultural approach

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