Buyer behaviour a multi-cultural approach
What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the t...
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| Language: | Undetermined English |
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Oxford,New York
Oxford University Press
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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