Buyer behaviour a multi-cultural approach
What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the t...
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| Tác giả chính: | |
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| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01730nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_11935 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0195784316 | ||
| 020 | |a 9780195784312 | ||
| 041 | |a eng | ||
| 082 | |a 658.8342 | ||
| 082 | |b PL206 | ||
| 100 | |a Du Plessis, P. J. | ||
| 245 | 0 | |a Buyer behaviour | |
| 245 | 2 | |b a multi-cultural approach | |
| 245 | 0 | |c P.J. du Plessis & G.G. Rousseau | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 300 | |a xvi, 485 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the third edition of this classic on southern African consumer marketing. The authors explain the short but dynamic evolution of consumer behaviour, and propel the reader to a detailed analysis of demographic data key to South Africans buying decisions, and an in-depth look at the effect of diversity on customer choice. For students or practitioners of marketing, advertising or marketing communications, the third edition of Buyer Behaviour offers not only a thorough theoretical grounding in the subject but also practical, up-to-date information essential to making informed decisions about marketing strategy in a multi-cultural environment | ||
| 650 | |a Consumer behavior; Consumers; Customer relations | ||
| 700 | |a P.J. du Plessis & G.G. Rousseau | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||