Marketing success stories South African case studies

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share

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Opis bibliograficzny
Kolejni autorzy: edited by Michael Cant and Ricardo Machado
Język:Undetermined
English
Wydane: Cape Town Oxford University Press 2008
Hasła przedmiotowe:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh